Talking Shopwith Echo Evenings and Echo Bridal

Tuesday, May 18, 2010 at 07:44AM
Posted by

Swerve Magazine, CALGARY HERALD APRIL 23, 2010

Spring is finally here, and what better way to celebrate the warm weather than to treat yourself to a gorgeous new dress?
Echo Evenings has a beautiful collection of perfect hand-painted silk gowns and one-of-a-kind cocktail dresses. Diba and Neki Cufi, the retailers behind Echo Evenings and Echo Bridal, two fabulous new boutiques in Fashion Central, chat about what is new and exciting in evening wear and bridal fashion.

What kind of trends are you seeing in evening wear this season?
Flowing dresses with bold patterns and bright colours. We are also seeing lots of beadwork, with an extra touch of "bling" as an accent.

A lot of the designs are from Europe and Turkey--what makes them different from North American designs?
European styles have a tendency to be a little more fashion forward than the North American styles. We felt that this would give us yet another niche by providing our clients with a bigger variety.

What is Echo Evenings' advice for a woman getting ready for a night on the town?
Have fun! Throw on a fun and flirty cocktail dress or a long, flowing evening dress. Retire the jeans and T-shirt for the evening.

You also have a bridal-wear shop called Echo Bridal on the lower level. What are the trends in wedding gowns this season?
Again, our extensive collection of bridal wear is second to none in Calgary. A bride's dress becomes the focal point of her wedding day, so it is very important that she have a variety to choose from.

What is your favourite dress in the store right now?
That is what is so great about our shop: there is something for everyone. This gives every personality a chance to fully express itself and shine through. And it means the experience of buying a dress can make you, feel like a star.

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