Brazilian handcrafted shoes set the scene at Fashion Central
BY THERESA TAYLER, CALGARY HERALDJUNE 29, 2010
On June 24, Mercedes Pupo officially opened doors at her new Carmen Steffens shoe boutique, located in Fashion Central, in downtown Calgary.
The shelves are lined with high-end leather pumps, flats, heels and handbags ranging in price from $80 to $900 and favoured among celebrities such as Eva Longoria, Mariah Carey and Christina Applegate.
"We want people to know that this store is for everyone. These designer pieces are not just for the very rich," says Pupo, who sighs and smiles when she thinks about how different her life is in Calgary than her native Cuba.
"There's no such thing as designer shoes in Havana," she says.
"But I'm here now and there's so much opportunity in Calgary to do whatever you want -- to start a business."
When Pupo moved to Canada from Cuba more than a decade ago, there was no money for designer shoes or handbags.
Pupo and her husband Ariel Garcia had to scrimp and save as they raised their son Ariel Junior, who was six years old when the family arrived in Calgary from Havana.
Eventually, the couple established themselves financially. Garcia founded a house painting business, while Pupo raised Ariel (now 21) and took online courses in art and photography.
Now, it's Pupo's turn to follow her entrepreneurial passions. "My husband and I worked very hard and now we're able to open this store at this wonderful location," says Pupo.
Pupo is determined to make Carmen Steffens a hit in Calgary.
"Brazilians are famous for their good-quality shoes. They're sexy, chic, classic and beautiful. I know people here will love these shoes," she says.
This is the first Carmen Steffens location in Canada. The Brazilian family-owned company is known throughout Latin America for their handcrafted leather accessories. Monalisa Spaniol, head designer, has been at the creative helm of Carmen Steffens since it was founded in 1992.
There are more than 180 other retail stores around the world, but Pupo is the first Canadian the company has gone into business with.
"They are very picky," she says. "But they came up here and agreed that Calgary would be a good market for them, because it's a booming big city with a lot of life."
Check out Carmen Steffens Handcrafted Brazilian shoes and purses in Fashion Central, 803 1st St. S.W., or go to carmensteffens. com.
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